Simone Bonanni is an Italian designer with an international professional background and a solid education rooted in Milan. His studio was founded with the aim of combining experience, research, and creativity in projects ranging from industrial design to limited editions.
Simone Bonanni was born in Pordenone in 1989. He studied Industrial Design at IED – Istituto Europeo di Design in Milan, where he graduated with honors in 2011. His graduation thesis received an Honorable Mention at the 23rd ADI Compasso d’Oro (Targa Giovani). In 2012, he left Milan for Amsterdam, where he joined the team of Marcel Wanders. There, he worked as a product designer and project leader for three years. Upon returning to Milan in 2015, he founded Simone Bonanni Studio (SBS). Since 2015, he has been teaching at IED – Istituto Europeo di Design and IED Master in Milan. Simone Bonanni Studio (SBS) is a design studio founded in 2015 in Milan by designer Simone Bonanni. SBS works across both industrial product design and limited edition projects, constantly monitoring the creative world and seeking new trends and fresh perspectives to inject into its daily practice. SBS believes that the aesthetics of a product should be the result of a deep understanding of its essence, context, function, and meaning—not simply a matter of personal taste. In its projects, all of these elements are reinterpreted to coexist in new ways, always through a dedicated, tailor-made approach. The ultimate goal is to create a relationship between the product and its user that is first emotional, then physical.
SBS places particular emphasis on the powerful communicative potential of objects, viewing them as “emotion activators” before considering them as material entities. Over time, it has shifted the focus of its work from the technical design of an object to the design of the emotion it can evoke, giving more importance to the realm of perception than to the purely material aspect. SBS is currently working on projects for international brands such as Alessi, Moooi, MDF Italia, FIAM, Falper, Mingardo, and many others. Its work has been published in renowned magazines and blogs worldwide, including Zeit Magazin, Dezeen, Abitare, Elle Decoration, Elle Décor, Il Sole 24 Ore, Marie Claire Maison, Interni, Domus, and many others.
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